The B2B content world has been absolutely buzzing, and it’s safe to say that last week was like the Super Bowl of insights (minus the halftime show, but we’ve got some fireworks of our own). 💥

I’ve done the legwork—dusted off my detective hat, sorted through a mountain of articles, and maybe even spilled a bit of coffee along the way—to bring you the top B2B gems you simply can’t miss.

We’re talking strategies that are smoother than your morning latte and ideas that might just make your competitors break a sweat. 😅

Table of Contents

• ✍️This Weeks Top LinkedIn Posts…

• 💥 Why Personal Branding Should Be Your Company’s …

• 📈 The Playbook for Turning Your "Direct Traffic" …

• 🚀 My 7-Step Marketing Plan to Build a 7-Figure Bu …

• 🎯 Do Reddit Ads Work for B2B SaaS? Here’s What Yo …

• 🚀 LinkedIn Company Pages Are Far from Dead

• ⚙️The Tools We Love…

✍️This Weeks Top LinkedIn Posts…

• Here are 5 principles all SaaS founders should know in 2024

• LinkedIn Ad gold from JD Garcia. LinkedIn Ad targeting.

• Vague Positioning is about as effective as cutting firewood with a sledgehammer.

• 7 viral hooks templates from top Linkedin creators

• How to build an Ai marketing workflow video

• Most website pricing pages suck

• Not every marketing campaign needs a CTA

• A common mistake i see with lead scoring

• Owning your target audience data is more important today then ever before

• Demand Generation never works when…

💥 Why Personal Branding Should Be Your Company’s Secret Weapon

Nemanja Živković is back at it with an absolute banger of a post, and you need to check this out.

He’s spilling the tea on why personal branding isn’t just a nice-to-have—it should be your company’s top marketing priority.

In this post, he breaks down how empowering your employees to build their own personal brands can supercharge trust, engagement, and ultimately, your company’s growth.

👉 Key Takeaways:

• People > Logos
  Let’s be real—customers connect with people, not faceless brands. When your employees build personal brands, they become the relatable, trusted faces of your company. 🤝

• Personal Brands = Growth Rocket Fuel
  Personal branding isn’t just fluff. It’s a strategy that can skyrocket your engagement, boost credibility, and drive serious business growth. 📈

• Trust is the New Currency
  Employees with strong personal brands build trust, and trust = sales. When people trust your team, they trust your company. 💰

• Amplify Your Message
  Personal brands don’t compete with your corporate brand—they amplify it. Think of it as your company’s voice getting louder and more credible with every personal brand added to the mix. 🔊

• Strategy Shift Alert!
  If you’re still pouring all your resources into just corporate branding, it’s time for a rethink. Personal branding is where the real magic happens. ✨

📈 The Playbook for Turning Your "Direct Traffic" Black Hole into Trackable Leads.

Got too much “direct” traffic in your analytics?

You’re not alone, and it’s costing you.

Most of that traffic isn’t really “direct”—it’s just untracked according to this post from Adam Holmgren.

This playbook shows you how to properly attribute those mystery clicks to your LinkedIn Ads and other sources.

Use tools like Fibbler to capture impression data, set up workflows to reclassify traffic, and turn those lost leads into trackable wins.

Companies using this approach are seeing up to 50% of their “direct” traffic properly credited to their marketing efforts.

Don’t let your best campaigns go unnoticed—take control of your data and watch your ROI soar. 🚀

👉 Key Takeaways:

• Direct Traffic Isn’t What It Seems: Most “direct” traffic isn’t truly direct; it’s often misattributed due to issues like missing tracking codes, bookmarks, or dark social shares. This can lead to valuable marketing data being lost in a black hole.

• Use Tools to Capture and Attribute Traffic: Implement tools like Fibbler to send impression data from your ABM targeting lists to platforms like HubSpot or Salesforce. This helps reclassify “direct” traffic based on actual engagement from LinkedIn Ads or other sources.

• Set Up Automated Workflows: Create workflows that automatically check if inbound leads marked as direct have a high number of impressions. If they do, change the attribution from direct to a specific marketing influence, like LinkedIn Ads. This gives a clearer picture of what’s driving your leads.

• Boost ROI with Accurate Attribution: Properly attributing your “direct” traffic can reveal the real impact of your campaigns. Companies that have implemented this strategy have seen up to 50% of their direct inbound leads correctly attributed to their marketing efforts, providing more accurate ROI data and better insights for scaling successful campaigns. 🚀

🛑 Your B2B Paid Ads Stopped Working? Here’s Why and What to Do Next…

Roman Krs just broke down why your B2B SaaS paid ads might be hitting a wall in this post.

The key issue?

You’ve likely run out of in-market buyers.

The solution?

Shift your focus to a long-term, full-funnel strategy—start building awareness and nurturing your audience with consistent, engaging content.

This approach isn’t just a quick fix; it’s about setting up your campaigns for sustainable success. 🚀

💡 Key Takeaways:

• In-Market Buyers Are Limited: Your paid ads perform well initially but drop off because you’ve likely exhausted the small pool of ready-to-buy customers.

• Shift to a Full-Funnel Strategy: To sustain results, focus on a long-term approach that includes top-of-the-funnel messaging to build brand awareness.

• Nurture Your Audience: Consistently engage your audience with valuable content that educates and nurtures them through the buying process.

• Consistency Is Key: Run ongoing campaigns that continuously target and retarget your audience, ensuring they remain engaged and ready to convert. 🚀

🚀 My 7-Step Marketing Plan to Build a 7-Figure Business (Steal This!)

Pierre Herubel just shared a killer 7-step marketing plan that’s designed to help you build a 7-figure business in this post.

No fluff, no unnecessary hacks—just solid, actionable advice.

💡 Key Takeaways

• Focus on Solving Painful Problems: The foundation of a successful offer is addressing a real, painful problem that your audience needs solved. No problem, no market.

• Content Distribution Creates Inbound Demand: By effectively distributing valuable content, you not only help your audience but also generate inbound demand that can lead to easier conversions.

• Consistency and Discipline Are Critical: Success doesn’t come from chasing shiny objects or quick hacks. Stick to a solid plan, stay consistent, and maintain discipline to achieve results.

• Simplicity Over Complexity: You don’t need complex strategies or automation to hit 7-figures. Simple, effective tactics like content marketing and warm outreach can get the job done. 🚀

🎯 Do Reddit Ads Work for B2B SaaS? Here’s What You Need to Know.

Shout out to Kamel Ben Yacoub for breaking down how Reddit Ads can actually work for B2B SaaS companies—and not just in theory, but in practice in this post.

Here’s the meat: Reddit Ads can deliver, but only if you play it smart.

Skip the generic targeting and focus on subreddits and custom audiences. Don’t push for a call or demo on the first date—build awareness and offer value first.

And for the love of ROI, don’t let Reddit Ads run solo; they need backup from channels like Paid Search and organic traffic to really shine.

💡 Key Takeaways:

• Nail Your Targeting: Skip broad interest or keyword targeting. Focus on specific subreddits and custom audiences for better results. 🎯

• Don’t Rush the Relationship: Avoid pushing high-commitment actions (like booking a call) right away. Start by building awareness and offering value to your audience. 📚

• Integrate with Other Channels: Reddit Ads work best when supported by other traffic sources like Paid Search and organic traffic. Don’t let them run in isolation. 🔗

• Value First, Conversion Later: Show your relevance with educational content before asking for anything in return. This approach builds trust and makes future conversions more likely. 🤝

🚀 LinkedIn Company Pages Are Far from Dead

If you’ve been sleeping on LinkedIn Company Pages, it’s time to wake up according to this post from Tom Hunt.

Fame just pulled off a massive 100x increase in impressions in just 12 months, and they didn’t do it with fancy hacks or ad spend—it’s all about leveraging your team. Here’s the scoop:

Instead of relying solely on the company page, they got personal. Employees started posting from their own profiles, sharing content that genuinely interested them, and the results were game-changing.

After seeing what worked, they republished the best content from the company page, tagging the original authors.

The outcome? Skyrocketing engagement, more visibility, and a kickstart to an employee advocacy program that practically runs itself.

If you thought LinkedIn Company Pages were dead, think again. This simple, scalable strategy proves they’re very much alive and kicking. 🚀

💡 Key Takeaways:

• Personal Posting Is Key: Encourage your team to post from their personal LinkedIn profiles. This boosts authenticity and helps content resonate more with the audience.

• Iterate and Learn: Track what content gets the most engagement. Use these insights to refine your strategy and understand what your audience really cares about.

• Republish Winning Content: Take the best-performing personal posts, tweak them from a company perspective, and repost them on your LinkedIn Company Page. This strategy can significantly amplify your reach and engagement.

• Employee Advocacy Is a Bonus: By involving your team in content creation and sharing, you naturally build an employee advocacy program, which further boosts your company’s visibility and credibility.

Question for you you:

• What do you want this newsletter to be?

• What topics would you like to hear more about?

Please reply to this email and give me some feedback. My aim is to make the most useful newsletter out there, something which will keep you excited for the next issue.

⚙️The Tools We Love…

• EasyGen - Ai writing tool for Linkedin - my fav tool currently.

• Taplio - Swiss Army knife for Ai Linkedin posting

• Byword - Ai blog writing tool.

• DashThis - For reporting ads to clients

• Instantly - For Cold Email Outbound Campaigns

• Loom - for video content and communicating with clients.

• SmartWriter - for personalised cold emails